If you live in rural America and have a heart attack — or stroke — you may be in really big trouble. Over 30 million Americans live more than an hour's drive from a trauma center and an estimated 673 rural hospitals are at risk of closure, exemplifying a nationwide trend that threatens rural health care access. Yet an amazing thing happened at Monroe County Hospital in Monroeville, Ala. In 2017, it received a $6 million capital injection to renovate and expand its emergency room and oncology department thanks to a small, but potently impactful, federal program called the New Markets Tax Credit.
This article features Sunrise Banks' innovative approach to banking underserved customers. CEO David Reilling is interviewed about how Sunrise Banks was founded, where it is headed, and how he built the brand from the inside out. "The key is to meet customers where they are at, whether it's on Facebook or at the local coffee shop," he said. "In the end, it's all about developing a trusted relationship."
On November 6, 2017 the US House of Representatives Ways and Means Committee began the markup of the Tax Cuts and Jobs Act of 2017. If passed, this legislation as currently drafted would effectively eliminate the New Markets Tax Credit (NMTC) Program, which has been widely recognized as one of the most effective Federal programs to create jobs and promote small business in distressed rural and urban communities. The NMTC Program works to break the cycle of disinvestment in low-income communities by attracting the private investment necessary to reinvigorate struggling local economies. For every $1 of federal funding, the Program generates $8 of private investment.