What Banks Are Losing Sight of in Rush to Upgrade Mobile Apps
As consumers migrate to banking apps, it is tempting for lenders to focus solely on improving that experience. But new data suggests that consumers aren't abandoning other platforms completely. Smartphone apps have become the most popular way for consumers to use mobile banking, but half of those customers also access mobile banking through a browser on their phones, according to Javelin Strategy & Research. "We can no longer afford to ignore the online portal in deference to the app," said Emmett Higdon, director of digital banking at Javelin Strategy & Research. Read more here.