The Delta Bridge Project, an initiative backed by Southern Bancorp which coordinates community and economic development efforts in three Arkansas and Mississippi counties, recently unveiled new tourist-friendly way-finding signs in Helena, Ark. The signs are part of Civil War Helena, a tourism promotion which highlights Helena’s numerous Civil War attractions. Southern Bancorp and its partners have invested heavily in Phillips County’s tourism industry in order to diversify the economy and create new economic opportunities in the region. “Civil War Helena is expected to attract over 60,000 annual visitors and create over 40 tourism-related jobs,” stated Cathy Cunningham, a consultant with Southern Bancorp.